Hitz 103.7 was launched on March 3rd 1997 at the advent of the liberalization of radio in St. Vincent and the Grenadines, and was the first FM Station to go to air.

Hitz 103.7, through its two frequencies, 103.7MHz & 91.5 MHz, effectively covers our island chain, while reaching communities in St. Lucia, Martinique, Grenada and Barbados. Our signals have reached as far as Trinidad and Tobago, Martinique and Brazil.

Hitz 103.7 programmes twenty-four hours daily with a live format from 6:00am to 1:00am. The remaining air time is augmented with automated music.

Our format is a unique mix of Urban Caribbean and North American music. Musical genres include Soca, Ragga Soca, Kaiso, Reggae, Dub, Dancehall, Hip Hop, R&B, Pop, Jazz, and Gospel. We play all the hitz and listeners are assured of a blend and variety that is both unique and extremely entertaining.

Hitz 103.7 essentially targets the 15 - 35 age group, and we do enjoy a significant listenership in those who consider themselves young at heart.